Dr. Kay on Bustle: “The Plastic Surgeon to the TikTok Generation”

Guess which influencers have visited Dr. Kay for her top-of-the-line skincare products and medical expertise? Charlie D’Amelio, Loren Gray, Michael Le, and Madi Monroe are among the many TikTok headliners coming into Dr. Kay’s office. Bustle’s Eliza Brook recently published a piece exploring Dr. Kay Durairaj’s millennial clientele and their increased desire for botox and fillers. Just as dying your hair was popular in the Gen-Z generation, lip fillers are becoming a popular trend. Brook writes about Dr. Kay’s notable presence on TikTok and Instagram that has reflected the internet in the picture-perfect beauty of the TikTok generation.

Brook and Dr. Kay explore the evolving world of cosmetics and the rise of non-invasive procedures. Nowadays, it is common to see influencers talk about cosmetic procedures they’ve had done. Brook writes, “it’s almost as though people flaunt their procedures the way they might a new Chanel bag.”

“Some patients will go with [my recommendation], but mostly a girl wants what a girl wants, and we’ve got to give it to them,” Durairaj says. Dr. Kay’s patients often come in with reference photos of Kylie Jenner and Bella Hadid. Durairaj works with her patient’s desires but ensures that they are leaving her office with a natural, well-balanced, refreshed face. Bustle acknowledges Durairaj’s goal to help empower and build confidence in her patients, even if that requires a syringe of filler.

Click here to read the full article on Bustle.

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View this post on Instagram A post shared by Dr. Kay Durairaj, MD, FACS (@beautybytes) on Jul 22, 2020 at 3:55pm PDT